Growing a Reno – Sparks business in a crummy economy
Well, looks like we’re in this one for the long haul.
The economy is tanking and companies are failing left and right…which is a perfect opportunity for your business. Our strategy isn’t called ’survival of the fittest’ for nothing :)
I’ve talked to many business owners and executives in the last few months, and one of the first things I ask is “how’s business? Are you keeping busy?”. All too often, the answer is gloomy and negative- which is probably appropriate for the times. However, I’m a firm believer that ‘attitude is everything’ (thanks Dad!). If everyone is down due to the economy, then the one bright point is that it will weed out the weak.
If you’re a small business
Now is the time to go after the clients that were ‘too big’ in the past. If you’re small, you can offer services or products more efficiently than the larger companies. You can move quickly and adapt. You can offer better and more personalized customer service. Best of all, what will look like savings to your client will actually be a large account for your company. Everyone is looking to save, so it’s easier to get your proposal in the door. Just make sure that you can execute what you promise.
If you’re a large company
Now is the time to think small again. Go after the clients that were ‘too small’ to bother with when times were good. You have resources and manpower that the little guys can’t compete with. If you can get your prices inline with your smaller competition, then it’s an easy sell. Many small clients would automatically assume that they couldn’t afford the services of a large company- prove them wrong. Not only will they get the experience and resources, they also get the prestige of working with you.
Be aggressive now
…and you can crush your competition during these hard times – positioning you for even greater market share as the economy regains strength in the future. I tell all my clients- if you can survive this, you can survive anything. The key is taking the necessary steps to ensure that survival. Give us a call at 775-853-9990 and we’ll talk. contact us
