Survival of the Fittest-The Reno Ad Agency Blog » Uncategorized http://www.belosic.com/blog Advertising and Marketing Strategies for the Reno - Tahoe area Mon, 01 Jun 2009 04:16:58 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 © jim@belosic.com () jim@belosic.com() Marketing Strategies for the Reno - Tahoe area jim@belosic.com No no http://www.belosic.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg Survival of the Fittest-The Reno Ad Agency Blog http://www.belosic.com/blog 144 144 Marketing in Reno/Sparks in Summer http://www.belosic.com/blog/2009/05/31/marketing-in-renosparks-in-summer/ http://www.belosic.com/blog/2009/05/31/marketing-in-renosparks-in-summer/#comments Mon, 01 Jun 2009 04:16:58 +0000 Erin http://www.belosic.com/blog/?p=83 Summer is here, or at least it was here and now we are in hail season or something. Either way, the weather is pretty good and people are getting out and having a good time outside once again.

Reno offers some great opportunities for you to advertise and market your business during our brief summer season, so take advantage of them while you can.

-Sparks Farmer’s Market- a great way to introduce your brand to a wide swath of the active community, booth space is reasonable and the crowds are great.

-Arttown!- Offers a ton of sponsorship opportunities as well as large events where your product of service can be showcased

-Reno Rodeo- Once again, great sponsorship opportunities and venue space for brand recognition

-Hot August Nights- if you are in the automotive industry or supporting industries, you have to be here. There are still a ton of venue spaces and sponsorships available

-Tahoe Shakespeare Festival

-Air Races….

It goes on and on…get out there and tell people about yourself!

Share/Save/Bookmark

]]> http://www.belosic.com/blog/2009/05/31/marketing-in-renosparks-in-summer/feed/ 0 New addition to the Team http://www.belosic.com/blog/2009/05/17/new-addition-to-the-team/ http://www.belosic.com/blog/2009/05/17/new-addition-to-the-team/#comments Sun, 17 May 2009 20:02:44 +0000 Erin http://www.belosic.com/blog/?p=80 I’d like to welcome Jen to the Belosic ADG team!   She started out as an intern this last semester and is now a paid member of the design team. She quiet, knowlegedable and works fast…I hope she doesn’t read this because she’ll probably want more money.  Anyway, Jen is going to be helping out with our social media campaign deployments, as well as some production-level graphic design work.

If you’re ever thinking about hiring someone with industry knowledge and skills, consider getting an intern first. It’s like a 5-month interview.

Share/Save/Bookmark

]]> http://www.belosic.com/blog/2009/05/17/new-addition-to-the-team/feed/ 0 The future of newspaper in Reno/Sparks http://www.belosic.com/blog/2008/12/14/the-future-of-newspaper/ http://www.belosic.com/blog/2008/12/14/the-future-of-newspaper/#comments Sun, 14 Dec 2008 17:56:18 +0000 Jim http://www.belosic.com/blog/?p=1 I didn’t even have to dust off the old crystal ball for this one…

Big news from our own newspaper- the Reno-Gazette Journal just announced a significant number of layoffs. 61 of the company’s 400 employees are being laid off over the next four weeks. I know that the overall economy is the main factor, but I think that the overall newspaper business model is to be blamed as well. Readership is declining in an era of on-demand news. It’s all too easy to check a website or RSS feed for up to the second news. Not only is web-based news more current, it’s free and there’s no environmental drawbacks. I know I’ve had some pretty big piles of newspaper in the garage…potty training a dog is a good use, but I ran out of puppies.

In addition, the RGJ will stop publications in Douglas County and Fallon and will close its printing facility in Carson City. Where will the residents of these areas look for news? The web, of course. And when they look for something, you better make sure they are seeing you too.

Overall, I’m forecasting a massive decline in circulation in traditional newspapers in the next 5-7 years. I’m not sure if they will disappear all together, but I doubt if newspapers will exist in the format that we are familiar with now. Now is the time to focus on new media. Start now and you will have a much better head start when things really die off and you have no other options.

Share/Save/Bookmark

]]> http://www.belosic.com/blog/2008/12/14/the-future-of-newspaper/feed/ 5