I have obviously broken that rule…since it has been a few MONTHS since my last post…whoops. One of the best things I’ve learned with blogging is that is you don’t have to write a 1000 word essay for each post. Quick and to the point may be better than trying to drive your point home across 4 pages.
Anyway, I’ll be trying to post a little more often here, occasionally it’ll be interesting and relevant.
SEO- or Search Engine Optimization…definitely a key factor in any web marketing strategy, right?
Well, things may be changing.
We’re forecasting a little less emphasis on the “E” part of SEO, the Engine. With social networking/social media becoming more and more prevalent every day, we can’t rely on the big search engines to do all the work for us. The term “Search Optimization” may be a better concept to use as a guideline. ‘SO’ is more of a shift in thinking than a shift in development. Instead of focusing solely on making the search engines super happy, we also need to include the sometimes neglected social sites into the optimization mix too.
People who search on the web are still finding information from search engines as well as from other sources such as Technorati, Blogsearch.Google, DIGG,Stumbleupon, Slideshare even Twitter as well as blogs and other links to relevant information.
We have to remember- people are searching for information on the entire web…not just within a search engine. For example, say you have a venue in Reno that regularly hosts live music or nightlife events. Using Facebook and myspace to promote the event are a crucial ingredient to the mix, but you can’t treat them as you would a website. Modifying and optimizing your event post for social media is a unique challenge that needs a different approach than traditional website SEO. Keep in mind- social media is social!
To summarize- our approach to SEO is actually ‘SO’…a broad and flexible strategy that we apply to your web-marketing plan.
Give us a call- 775.853.9990 – contact us
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