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Texting (SMS) for Reno Businesses

January 12th, 2009

Texting.

Annoying when the teenage girl is doing it while crossing the street and walking sooooooo sloooowly…but useful for business. If you’re here in Reno or Sparks and  have a business model that can take advantage of it – do so.

Quick example- you own a restaurant in Reno and want to increase your lunch traffic. 

  • Step 1. Gather subscribers. This can be accomplished in a number of ways, but we typically find that an incentive is usually the easiest and fastest. For example, a message could be displayed on a table tent or on a leave behind card with the check. Message- ‘Text TACO to 55555 to subscribe to receive coupons and discounts here at Xxxxx”.  As soon as they send the text, they have opt’d-in, and are now a subscriber.
     
  • Step 2. Auto Responders GO!  As soon as they subscribe, lets give them some instant gratification.  How about “Thanks for subscribing to Xxxxx! Show this text to your server to receive a free dessert!”  The servers can enter the ‘coupon’ in the POS to make the campaign is track-able.
     
  • Step 3. Release the hounds!  So now what?  You have this awsome list of interested people that you can talk to instantly…do you use your Powers for good or evil? Lets try good just to be different for once.  It’s 11:00 on a Tuesday and you’re hoping to keep your chefs busy…send out a text to your list – “Getting hungry? Join us for lunch! Show this text for free chips and salsa today at Xxxxx”  Woot! Instant business…and for virtually nothing.  Our texting rates start at about 3 cents each.

This is just one example…but the idea can be modified for any almost any retail, restaurant or service industry.  Even some professional services can benefit from SMS when the campaign has been carefully created.  Non-profits and organizations have used texting with great success too…anyone remember the recent presidential campaign?  :)  Give us a call or drop us a line- we’d be more than happy to see if your business could take advantage of this powerful marketing tool.

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Jim New Media , , , , ,